I have 7 years experience in the Marketing industry.

August 2021 – June 2024
Marketing Director | Ruth Bancroft Garden

I developed the advertising and communications plan (print and digital) for the organization and its variety of offerings and services.

I created e-newsletters to communicate with members, donors, sponsors and clients and helped maintain an over 50% open rate using Constant Contact.

I managed the Google Ads and Analytics platforms for the Garden and Nursery. I was the in-house Graphic Designer and I created all print advertising materials, in-house collateral, signage, digital art, and logos.

I generated content for the website, built out page designs, coded as necessary, created and adhered to an SEO strategy and plan, and maintained all website pages for clarity and accuracy.

I managed the Marketing Department—Marketing Manager and Membership Manager. This involved biweekly meetings to check-in on goals, assess support needs, and collaborate on various projects.

I supported the creation and execution of large-scale fundraising events, (including our annual Gala for the past three years). We raised over $150K in 2024. I project managed Sculpture in the Garden (the Garden’s longest running fundraiser). I organized and co-ran the Opening Night and helped bring in record ticket and sculpture sales for the organization.

I worked in tandem with all department heads to determine advertising/marketing needs to determine how to invest our yearly budget accordingly.

June 2019 – Sept 2020
Marketing Manager | Van Berg Insurance Services

I ran all social media profiles (Facebook, LinkedIn, Instagram, and Twitter) and maintained a consistent posting schedule to build an audience.

I was the in-house graphic designer. I created custom marketing materials for the Insurance Agents that we supported and created all print and digital advertising.

I edited and maintained the Van Berg WordPress site.

March 2018 – June 2019
Marketing Intern | Eldercare Services

I created digital and print collateral, (including email-able and physical flyers, brochures, postcards, advertising etc), that was targeted towards specific demographics, (clients, referral sources, employees, etc).

I maintained all social media platforms.

Application Proficiency

Adobe Acrobat (6 years)
Asana (3 years)
Constant Contact (5 years)
InDesign (6 years)
Illustrator (6 years)
Microsoft Office Suite (5 years)
Outlook (4 years)
Photoshop (4 years)
WordPress (3 years)

Additional Skills

Communication
Client Relations
Color Theory
Content Creation
CPR Certified
Digital Illustration
Graphic Design
Organization
Project Management
Time Management